What I did13 Jul 2026: Audited the existing structured data and confirmed there was no Organization node on any page.13 Jul 2026: Designed and deployed site-wide JSON-LD describing the organisation as an NGO and educational organisation, with founding date, registration details, contact points, social profiles and a donate action.13 Jul 2026: Added a list of 15 campuses to the institutes page and Course markup to the technical (15 courses), advanced (8) and emerging technology course pages, then validated all five pages live.
Case E · Education and non-profit · Pakistan
A large vocational training non-profit whose structured data had no organisation identity at all. Over the last six months, Google Search clicks grew 69% and impressions 80% against the six months before, and its pages appeared about 252,000 times in Google's AI features.
- Non-profit
- Education
- Schema
- AEO and GEO
+69.2%Google Search clicksGSC, 6 months vs previous
+80.2%ImpressionsGSC, 6 months vs previous
Compared: Last 6 months vs previous 6 · Since the report began